JHS

-“Your creative playground.
We connect art direction, human intuition and cutting-edge image-making to define how brands communicate, specializing in Photography, Filmmaking and CGI Worlds”-

-“Grounded in human vision.
Echoed around the world”-

Josh Heron Stevens represents dedicated visual professionals photographers, creative directors, and videomakers for commercial assignments, special projects, and image licensing.
Based in London and working worldwide, we offer a complete production service for fashion campaigns, films, commercials, and music videos.
We combine deep creative expertise with a profound respect for human vision, shaping stories with precision, emotion, and authentic care.

Production

-“Turning complexity into art.
Flawless production,
from concept to wrap.”-

A great vision requires impeccable execution. At Josh Heron Stevens, we handle the entire creative machinery, combining high-end logistics with creative devotion. We manage every phase of your project: from Production Co-Ordination, Budgeting, Scheduling, Permits, Insurance, and Events Management, to Location Scouting, Studio & Lighting Hire, and bespoke Set Building & Props. We bring stories to life by directing dedicated Casting (Models, Actors, Street, Animals & Humans) and Fee Negotiations, while deploying an elite network of Stylists, Hair & Make-up Artists, and Photo & Digital Assistants. From smooth Travel, Catering, & Accommodation to final Editing and Post-Production, we don't just organize; we craft the perfect environment for your vision to grow.

-“Crafting emotion, powered by AI.
Driven by human vision”-

At Josh Heron Stevens, we believe that technology is just a tool; the soul belongs to the artist.
We craft striking campaigns and visual narratives powered by AI, where every concept, mood, and detail is born from human intuition and creative passion.
We do not simply generate images; we compose them with emotion. Our art directors, stylists, and photographers orchestrate every AI project with the same devotion as a traditional set.
From the perfect location and deliberate casting to precise styling and light direction, every step is tailored to capture and honor your brand’s true DNA. The camera has evolved into a new, boundless medium, but our commitment to storytelling remains untouched.
We bring your vision to life by blending professional expertise with the power of AI, delivering timeless imagery that evokes deep emotion and absolute excellence.

[  Request the AI Portfolio  ]

Francesco Chiappetta

Portfolio

Art director and
Photographer

Francesco
Chiappetta

Was born in Milan in 1970.
After graduation in 1992, he started to work as a freelance graphic designer and creative director until he became a professional photographer in 1996. He is the author of prestigious beachwear and underwear advertising campaigns, and his photographs have been published internationally in magazines such as Marie Claire, Italian Vogue and Vanity Fair. Chiappetta has photographed many football players, celebrities and entertainers including Kristen Pazic, Patricia Schmid, Alena Seredova, Anna Falchi, Manuela Arcuri, Federica Fontana, Vanessa Hessler, Anna Orso, Belen Rodriguez, Elena Santarelli, Laura Barriales, Cristina Chiabotto, Fernanda Lessa, Elenoire Casalegno, Aida Yespica, Elisabetta Canalis, Luca Argentero, Ariadne Artiles, Alessandro Del Piero, Gianluigi Buffon, Fabio Capello, Zlatan Ibrahimović, Fabio Cannavaro and Andriy Shevchenko, among others.
Francesco Chiappetta lives in London.

Massimo Garavini

Portfolio

Massimo Garavini

Creative Directors

Massimo
Garavini

Born in Faenza (RA) 21/04/1975.
Bachelor degree industrial design and graduated in film direction in Bologna. He works as freelence art directior - motion designer - graphic designer or the production and post production of videos and events. He has edited videos for Versace, Fiat, Mini BMW, Lancia, Lavazza, Ceres and Arena Water Instinct.

Lucio D. Pontoni

Portfolio

Filmmaker

Lucio D.
Pontoni

Lucio D. Pontoni

I am Filmmaker and Director of Photography. I’ve been working as an artist and technician for nearly 20 years. I’ve worked, professionally, as a Cameraman and Director of Photography throughout my career. The art and craft of cinematic storytelling have been, and continue to be, very rewarding. Now, more than ever, the possibilities are more alluring and seemingly boundless. However, even as the tools of Digital Cinematography continue to become more refined, economical and accessible, one thing remains clear: ideas, story and talent remain key. It is my hope to have the opportunity to collaborate with as many as would work with me to create images and stories that are able to accomplish the challenging and demanding needs of a client. In my field I’ve been involved in projects that covers a very different approaches in between them. This gave me the experience and confidence to deliver products that can achieve an unique vision in the constant evolving present video market.

-“Beyond the final frame.
The vision in motion.”-

Step inside our creative journey.
On our official YouTube channel, we bring you behind the scenes of our productions, sharing the meticulous craft, the energy of the set, and the authentic stories behind every image. From official commercial campaigns to exclusive BTS footage, experience how human intuition and moving imagery come together.

[  Watch on YouTube  ]

Fabrizio Nannini

Portfolio

Photographer and
Filmmaker

Fabrizio
Nannini

I started working as a professional photographer in 1996, shooting sport worldwide, ranging from fitness to swimwear, plus athletes and celebrities’ portraiture.

Fabrizio Nannini

Years later, I decided to settle down back in Milan and dedicate myself completely to the more challenging, complex and highly demanding world of architectural, still life, and fashion photography, which is actually my everyday’s work. My skills include: writer and editorialist, licensed ENAC APR (UAV) Operator, Drone Pilot for CRITICAL OPERATION I.APRA.005968 (CRO), underwater photographer and filmmaker, FISSS survival instructor and expert, certified Mental Coach. I’m also the author of an highly acclaimed textbook on survival psychology, Mental Survival, published by Hoepli in 2016, actually on its second reprint. I am a native speaker in Italian, very fluent in English, can communicate a little in French and Spanish, and I master a tiny bit of Swahili too.

Matteo Pirrone

Portfolio

Matteo Pirrone

Matteo
Pirrone

Filmmaker

My name is Matteo, I graduated as a photographic image technician, so I decided to follow the path of the moving image. For more than 10 years I have been working in the field of photography and videomaking, I explore carefully each projects I collaborate with in order to create something unique with a personal taste and professional quality, always respecting the customer's needs. The great attention to detail and a good vision of the overall image design, allow me to develop images and videos of great impact and quality. I mainly deal with Behind The Scenes, Editing and Post Production. Imagining is my passion, my work.

Pietro Ligabò

Portfolio

Pietro Ligabò

Digital Retoucher

Pietro Ligabò

Post production:
last phase of photographic production. This is what I have done for the last 20 years. Photoshop, CaptureOne, Lightroom and Phocus, are my work tools. Identifying the potential of a photo and underlining it is what I do. Instead if we talk about “product” photos, correct defects on clothing, food or other.
Often post-production photography is combined with advertising graphics and this is my case. Indesign, Illustrator and Cinema 4D help me in this. In recent years I have expanded the world of advertising graphics the use of graphic 3D.

Masakazu Kurihara

Photographer

Masakazu
Kurihara

I was born in Tokyo.
After University I worked as a photo assistant before launching my own career. And I moved to Milan to work as a fashion photographer. I have built a clientele which includes Ermanno Scervino, Annakiki, Spektre, Hui, Linea Rosa, Traiano, Orbium, Sini, Leciel, etc.
I have both commercial and fashion clients from all over the world and work mainly from Italy, Japan and China

Portfolio

-“Trusted by brands who value
the power of vision”-

Allen Cox, Alviero Martini, Arena Water Instinct, Armani Casa, Armani Prive’, Ballin, Blauer, Bosideng, Boss, Byblos, Carlo Pignatelli, Carpisa, Cartier, Ceres, Chacharel, Cheval Blane, Church's, D&G, Elvstrom Sail, Fay, Tods, Ferragamo, Fiat, Golden Point, H&M, Harper's Bazaar, Hugo Boss, Iceberg, Infiore, Juventus Football Team, Lancia, Laura Biagiotti, Lavazza, Lepel, Lormar, LVMH Group, Max Factor, Mini BMW, Miu Miu, Nau Eyewear, Paul & Shark, Piazza Italia, Pompea, Prada, Primadonna, Scervino, Silvian Heach, Suns Board, The Style Outlet, Umbro, Yamamay